SoHo Spirit by PIC | PUNK® is more than just a frame collection — it’s a way of life. Inspired by the iconic lofts of New York’s SoHo district, the series blends urban cool with artisanal elegance. Each frame is covered with exclusive fabrics, bringing the distinctive mix of industrial chic, urban art culture, and contemporary living to your walls.
Whether it’s a brick-walled loft in New York, a chalet in the Alps, or a modern townhouse, this collection fits effortlessly into any space. With clean lines, sophisticated textiles, and a touch of extravagance, the frames embody the tension between raw and refined, minimal and opulent, city and nature.
SoHo Spirit is perfect for anyone who wants to give their home a unique, cosmopolitan touch:
Urban-style frames for gallery walls and modern apartments
Loft aesthetics with textures and colours that add depth and character
Chalet-friendly warmth, thanks to fabric-covered frames that create a sense of comfort and cosiness
Each frame is a statement: Handmade in Austria, designed for a cosmopolitan lifestyle.
