Data protection

Privacy Policy

Introduction and overview

We have drawn up this privacy policy (version 25.02.2025-122851181) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter "data") we as the controller – and the processors commissioned by us (e.g., providers) – process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Wherever it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give explanations that are as brief, unclear and legal-technical as possible, which are often the norm on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that you may find some information there that you were not aware of.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply additional conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
In Germany, the Federal Data Protection Act , or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the controller in accordance with Article 4 paragraph 7 of the EU General Data Protection Regulation (GDPR) below:
Günther Pöttinger

Email: gp@signed-design.agency

Imprint: www.signed-design.agency

Storage period

Our general policy is to only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, if enforced, will result in a change in the processing.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship, and in any case only to the extent that it is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. Further information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.
We will provide you with more detailed information about data transfers to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through technology design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection by design ( Article 25, Paragraph 1, GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol in the top left corner of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Cookies

Cookies Summary 👥 Affected parties: Website visitors🤝 Purpose: Depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.📓 Data processed: Depends on the respective cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.📅 Storage period: Depends on the respective cookie, can vary from hours to years⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152122851181-9
Purpose: Distinguishing between website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies at any time via your browser (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary greatly within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which was replaced by the Digital Services Act (DDG) in May 2024.

For strictly necessary cookies, even if consent is not given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Website modular systems introduction

Website Modular Systems Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographical location. You can find more details further down in this privacy policy and in the privacy policy of the providers.📅 Storage period: depends on the provider⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (a) GDPR (consent)

What are website builders?

We use a website builder system for our website. Builder systems are special forms of content management systems (CMS). With a builder system, website operators can create a website very easily and without any programming knowledge. Many web hosts also offer builder systems. Using a builder system may also collect, store, and process your personal data. This privacy policy provides you with general information about data processing by builder systems. Further information can be found in the provider's privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-organized website that we can easily operate and maintain ourselves—without external support. A modular system now offers many helpful features that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable experience on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website builder system used. Each provider processes and collects different types of website visitor data. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Tracking data (e.g., browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided it), IP address, and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the website building block system you use at any time. Contact details can be found either in our privacy policy or on the website of the respective provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. This works differently depending on the browser you use. Please note, however, that if you do this, not all functions may work as usual.

Legal basis

We have a legitimate interest in using a website builder system to optimize our online service and present it in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the builder system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed with your consent. This particularly applies to tracking activities. The legal basis in this regard is Art. 6 (1) (a) GDPR.

This privacy policy provides you with the most important general information regarding data processing. If you would like more detailed information, you can find further information – if available – in the following section or in the provider's privacy policy.

WordPress.com Privacy Policy

WordPress.com Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographical location. You can find more details further down in this privacy policy.📅 Storage period: It depends primarily on the type of data stored and the specific settings.⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

The company was founded in 2003 and, in a relatively short time, developed into one of the most well-known content management systems (CMS) in the world. A CMS is software that helps us design our website and present content beautifully and in an organized manner. This content can be text, audio, and video.
By using WordPress, personal data may also be collected, stored, and processed. Typically, this primarily involves technical data such as your operating system, browser, screen resolution, or hosting provider. However, personal data such as your IP address, geographical data, or contact details may also be processed.

Why do we use WordPress on our website?

We have many strengths, but real programming is not one of our core competencies.

Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what's possible. With WordPress, we don't have to be programming aces to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily, even without prior technical knowledge. If technical problems arise or we have special requests for our website, our specialists are always at your disposal, who are at home in HTML, PHP, CSS, and other fields.

Thanks to WordPress's ease of use and comprehensive features, we can design our website according to our wishes and offer you a good user-friendliness.

What data does WordPress process?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and the date of the page visit.

Personal data is also collected. This primarily includes contact information (email address or telephone number, if you provide them), IP address, or your geographical location.

WordPress can also use cookies to collect data. These often contain information about your behavior on our website. For example, it can record which subpages you particularly enjoy viewing, how long you stay on individual pages, when you leave a page (bounce rate), or even your preferences (e.g., language selection). Based on this data, WordPress can also better tailor its own marketing measures to your interests and user behavior. The next time you visit our website, it will be displayed as you previously configured it.

WordPress may also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. It primarily depends on the type of data stored and the specific settings of the website. Generally, WordPress deletes data when it is no longer needed for its own purposes. There are, of course, exceptions, particularly when legal obligations stipulate longer retention of the data. Web server logs, which contain your IP address and technical data, are deleted by WordPress or Automattic after 30 days. Automattic uses the data for this time to analyze traffic on its own websites (for example, all WordPress pages) and to resolve any potential problems. Deleted content on WordPress websites is also stored in the trash for 30 days to enable recovery; after that, it may remain in backups and caches until they are deleted. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to the use and processing of your personal data. You can also file a complaint with a government supervisory authority at any time.

You also have the option to individually manage, delete, or disable cookies in your browser. Please be aware, however, that disabling or deleting cookies may negatively impact the functionality of our WordPress site. Managing cookies may work slightly differently depending on the browser you use. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

If you have consented to the use of WordPress, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by WordPress.

We also have a legitimate interest in using WordPress to optimize our online service and present it attractively for you. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use WordPress if you have given your consent.

WordPress and Automattic process your data, among other places, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Automattic also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details about the privacy policy and which data is processed and how by WordPress can be found at https://automattic.com/privacy/ .

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details in the respective web analytics tool used.📅 Storage period: Depends on the web analytics tool used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make it available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can determine the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it as best as possible to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. Web analytics helps us detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

Facebook Conversions API Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as customer data, user behavior data, information about your device, and your IP address. You can find more details below in the privacy policy.📅 Storage period: until the data is no longer useful for Facebook's purposes⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Facebook Conversions API?

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook Conversions API is a tool or function that can measure the performance of our advertising campaigns in real time. The API is an interface that connects our website with Facebook and thereby measures certain actions on our website. A conversion occurs when you, as a visitor to a website, perform a desired action. This could be, for example, clicking a button or filling out a registration form. This conversion tracking method is an alternative to Facebook Pixel and aims to optimize conversion tracking through precision and reliability. The API sends data from our server directly to Facebook. Personal data may also be processed in the process. In this privacy policy, we go into more detail about the data processing by us and Facebook.

Why do we use the Facebook Conversions API on our website?

We use the Facebook Conversions API to improve the quality of our website, our offerings, and our advertising campaigns. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and get exactly what you expect. To do this, we naturally have to tailor our offerings to your wishes and requirements as closely as possible. With the Facebook Conversions API, we can respond very effectively and customize content and offers. This flexibility helps us to accommodate different needs and thus improve our web offerings at the same time. The data also helps us implement our advertising measures more cost-effectively and in a more personalized manner. After all, we only want to show our offerings to people who are actually interested in them.

What data is stored by the Facebook Conversions API?

With the help of the Facebook Conversions API, we can collect various data about events on our website and send it to Facebook. Which data is stored and processed depends on our individual settings and the specific events and parameters. Typically, event data, user data, device data, and the time at which an event (e.g., button click) occurred are stored and sent to Facebook. Event data includes actions such as registration, product purchases, page views, or button clicks that can be performed on our website. User data may also include personal data such as IP address, name, address, or email address. Device data refers to your device type, operating system, browser, and screen resolution.

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed around the world where data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to the use and processing of it. You can also file a complaint with a government supervisory authority at any time. You can generally prevent data storage by not consenting to data processing via the consent management tool. Facebook Conversions API operates on the server side, and therefore, deleting data is different than with client-side methods. However, you can check the privacy and security settings in your browser and, if possible, block tracking resources (pixels, cookies, scripts).

Legal basis

If you have consented to the processing and storage of your data by the Facebook Conversions API, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. Nevertheless, we only use the Facebook Conversions API if you have given your consent.

Facebook processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Processed data: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, and click behavior. You can find more details further down in this privacy policy.📅 Storage period: Individually adjustable; by default, Google Analytics 4 stores data for 14 months.⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics, version Google Analytics 4 (GA4) from the American company Google Inc., on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your activities on our website. Through a combination of various technologies such as cookies, device IDs, and login information, you as a user can be identified across different devices. This allows your activities to be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your needs. Below, we'll discuss the tracking tool in more detail and, above all, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling, and conversion events. GA4 also incorporates various machine learning functions to better understand user behavior and certain trends. GA4 uses machine learning functions to model. This means that, based on the collected data, even missing data can be extrapolated in order to optimize the analysis and also to make forecasts.

For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analytics of user interactions. This allows us to track not only general information such as clicks or page views, but also specific events that are important to our business. Such specific events can include, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, among others, the following:

Audience reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
Real-time reports: This lets us know immediately what's happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following features:

Event-based data model: This model captures very specific events that can occur on our website. For example, playing a video, purchasing a product, or subscribing to our newsletter.
Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, conduct comparative analyses of target groups, or track your journey or path through our website.
Predictive modeling: Based on collected data, machine learning can extrapolate missing data to predict future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This allows us to analyze user behavior across platforms, provided, of course, that you have consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This means we know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Data is stored for different lengths of time depending on the property used.

Using identifiers such as cookies, app instance IDs, user IDs, or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize this. Exceptions may apply if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterward. All IP addresses collected from users in the EU are deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than previous versions (such as Google Universal Analytics). However, there are some specific cookies used by GA4. These include:

Name: _ga
Value: 2.1326744211.152122851181-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152122851181-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google continually changes its cookie choices. GA4 also aims to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can specify the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the time you spend on our site without leaving the page as session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, location data is derived shortly before the IP address is deleted.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across multiple physical storage devices. This has the advantage of making it faster to access and better protected from tampering. Every Google data center has emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for data depends on the properties used. The retention period is always determined individually for each property. Google Analytics offers us four options for controlling the retention period:

2 months: this is the shortest storage period.
14 months: By default, GA4 stores data for 14 months.
26 months: you can also store the data for 26 months.
Data will only be deleted when we delete it manually

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics 4 from using your data by using the browser add-on for deactivating Google Analytics JavaScript (analytics.js, gtag.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de .

If you would like to learn more about data processing, please refer to the Google Privacy Policy at https://policies.google.com/privacy?hl=de .

Google Analytics Demographics and Interests Reports

We have enabled advertising reporting features in Google Analytics. The demographic and interest reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop the use of your Google Account activities and information by checking the box in “Advertising Settings” at https://adssettings.google.com/authenticated .

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy.📅 Storage period: depends on the properties used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy policies are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view important website analytics statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and be able to quickly and easily find exactly what you are looking for. Statistical analyses help us get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit thus always provides a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, such as your user behavior, to Google, where it will be stored and processed. This includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate sections in this privacy policy. For example, see our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser, provided you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value: 2.1326744211.152122851181-2
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152122851181-7
Purpose: This cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to reduce the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located around the world. Most of the servers are located in the United States, so it's quite possible that your data is also stored there. You can see exactly where the company has servers at https://www.google.com/about/datacenters/locations/?hl=de .

Data collected through Google Analytics is retained for a standard 26 months. After that, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have it deleted, corrected, or restricted. You can also deactivate, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

To learn more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de .

Google Tag Manager Privacy Policy

Google Tag Manager Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Organization of the individual tracking tools📓 Processed data: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.📅 Storage period: Depends on the web analytics tool used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Tag Manager?

We use Google Tag Manager from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. JavaScript code snippets are inserted into the source code of our site. The tags often come from Google's internal products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform various tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and even track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And that naturally also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services, and which people we should show our offers to. And for this tracking to work, we need to integrate the appropriate JavaScript code into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it's easy to lose track. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from a single location. In addition, Google Tag Manager offers an easy-to-use interface and requires no programming knowledge. This way, we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the tags embedded in various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is collected, stored, and processed, usually with the help of cookies. Please read our privacy policies for the individual analysis and tracking tools we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only relates to the use and utilization of our Tag Manager and not to your data stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to determine exactly which aggregated and anonymous data is shared. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and, as part of benchmarking measures, creates user trends. Benchmarking compares its own results with those of competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

When Google stores data, it does so on Google's own servers. These servers are located around the world. Most are located in the United States. You can find out exactly where Google's servers are located at https://www.google.com/about/datacenters/locations/?hl=de .

You can find out how long the individual tracking tools store your data in our individual data protection texts for each tool.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our privacy statements for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Therefore, data may not simply be transferred to, stored in, and processed in unsafe third countries unless appropriate safeguards (such as EU standard contractual clauses) are in place between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Manager, we can improve our economic efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Tag Manager if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

If you want to learn more about Google Tag Manager, we recommend you read the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530 .

You can find out what data Google generally collects and what it uses this data for at https://policies.google.com/privacy?hl=de .

Hotjar Privacy Policy

Hotjar Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the user experience.📓 Processed data: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses.📅 Storage period: The data is deleted after one year⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Hotjar?

We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyzes your behavior and feedback as a user on our website using a combination of analytics and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you "move around" on our site. Personal data is automatically anonymized and never reaches Hotjar's servers. This means that you are not personally identified as a website user, yet we still learn a lot about your user behavior.

As mentioned above, Hotjar helps us analyze the behavior of our site visitors. The tools Hotjar offers include heatmaps, conversion funnels, visitor recording, incoming feedback, feedback polls, and surveys (more information about these can be found at https://www.hotjar.com/ ). This helps us provide you with a better user experience and better service. It therefore provides valuable analysis of online behavior, while also providing us with valuable feedback on the quality of our website. Besides all the analytics, we also want to know your opinion of our website. And the feedback tool makes that possible.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for good reason. A website should be designed so that you, as a visitor, feel comfortable and can easily find your way around. Thanks to Hotjar's analysis tools and feedback tool, we can make our website and our offerings more attractive. Hotjar's heatmaps have proven particularly valuable to us. Heatmaps are a way of visualizing data. Hotjar's heatmaps allow us to see, for example, very precisely what you like to click on, tap on, and where you scroll to.

What data does Hotjar store?

As you browse our website, Hotjar automatically collects information about your user behavior. To collect this information, we have embedded our own tracking code on our website. The following data may be collected from your computer or browser:

IP address of your computer (collected and stored in an anonymous format)
Screen size
Browser information (which browser, which version, etc.)
Your location (but only the country)
Your preferred language setting
Visited websites (subpages)
Date and time of access to one of our subpages (websites)

Cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in them. Hotjar generally does not share collected data with third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. In this case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the internet. Hotjar also uses third-party companies, such as Google Analytics or Optimizely, to provide its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from Hotjar's privacy policy at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies , not every cookie has an exemplary value. This list shows examples of Hotjar cookies used and is not exhaustive.

Name : ajs_anonymous_id
Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22122851181-5
Purpose: The cookie is usually used for analytical purposes and helps count visitors to our website by tracking whether you have been to this page before.
Expiry date: after one year

Name : ajs_group_id
Value: 0
Purpose: This cookie collects data about user behavior. This data can then be assigned to a specific visitor group based on commonalities among website visitors.
Expiry date: after one year

Name : _hjid
Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Purpose: This cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. This allows user behavior to be associated with the same user ID on subsequent visits.
Expiry date: after one year

Name: _hjMinimizedPolls
Value: 462568122851181-8
Purpose: Hotjar sets this cookie whenever you minimize a feedback poll widget. This cookie ensures that the widget remains minimized while you browse our pages.
Expiry date: after one year

Name: _hjIncludedInSample
Value: 1
Purpose: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) used to create funnels.
Expiry date: after one year

Name : _hjClosedSurveyInvites
Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. This cookie is used to ensure that this invitation only appears once for you.
Expiry date: after one year

Name: _hjDonePolls
Purpose: Once you complete a feedback poll using the Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from sending you the same surveys in the future.
Expiry date: after one year

Name: _hjDoneTestersWidgets
Purpose: This cookie is used when you enter your data in the "Recruit User Tester Widget." We use this widget to recruit you as a tester. This cookie is used to prevent this form from appearing repeatedly.
Expiry date: after one year

Name: _hjMinimizedTestersWidgets
Purpose: This cookie is set so that the “Recruit User Tester” remains minimized on all our pages once you have minimized it.
Expiry date: after one year

Name: _hjShownFeedbackMessage
Purpose: This cookie is set when you have minimized or expanded the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimized when you navigate to another page where you want it to be displayed.
Expiry date: after one year

How long and where is the data stored?

We have embedded a tracking code on our website that is transferred to Hotjar's servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to the computer or device you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data collected by Hotjar that is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for analysis purposes. The company even uses the slogan “We track behavior, not individuals” to advertise its use. You also always have the option of preventing the collection of your data. To do so, simply go to the “ Opt-out page ” and click on “Deactivate Hotjar”. Please note that deleting cookies, using your browser’s private mode, or using a different browser will result in data being collected again. You can also activate the “Do Not Track” button in your browser. In the Chrome browser, for example, you need to click on the three bars in the top right and go to “Settings”. There, in the “Privacy” section, you will find the option “Send a “Do Not Track” request with browsing access”. Now simply activate this button, and Hotjar will no longer collect any data.

Legal basis

The use of Hotjar requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Hotjar, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Hotjar if you have given your consent.

More details about the privacy policy and what data is collected and how by Hotjar can be found at https://www.hotjar.com/legal/policies/privacy .

Meta Pixel Privacy Policy

We use the meta pixel (formerly Facebook pixel) from Facebook or Meta Platforms, Inc. on our website. We have implemented code for this purpose on our website. The meta pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the meta pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and is only used to display advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will be automatically assigned to your Facebook user account.

We want to show our services and products only to people who are genuinely interested in them. Meta pixels allow us to better tailor our advertising to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) see relevant advertising. Facebook also uses the collected data for analysis purposes and for its own advertisements.

Below, we show you the cookies that were set by integrating meta pixels on a test page. Please note that these are only example cookies. Different cookies are set depending on your interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6122851181-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that meta pixels work properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062122851181-3
Value: Author's name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (Author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, Facebook can never rule out changes.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/ . If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policies at https://www.facebook.com/privacy/policy .

Facebook Automatic Enhanced Matching Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This pixel feature allows us to send hashed email addresses, names, gender, city, state, zip code, date of birth, or phone number to Facebook as additional information, provided you have provided us with this data. This activation allows us to tailor Facebook advertising campaigns even more precisely to people who are interested in our services or products.

Pinterest Web Analytics Privacy Policy

Pinterest Web Analytics Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in Pinterest's privacy policy.📅 Storage period: Data is generally stored for as long as necessary for business purposes.⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Pinterest Web Analytics ?

We use the Pinterest Web Analytics web analytics program from the social media network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network specializing in graphic representations and photography. The name is a combination of the two words "pin" and "interest." Users can exchange ideas about various hobbies and interests on Pinterest and view profiles with images openly or in defined groups. The web analytics program Pinterest Web Analytics relates to data analysis related to the interaction between our website and our Pinterest page. When Pinterest visitors come to our website, we can use Pinterest Web Analytics to analyze the user behavior of Pinterest users on our website.

Why do we use Pinterest Web Analytics ?

Pinterest has been around for several years now, and this social media platform is still one of the most visited and valued. Pinterest is particularly well-suited to our industry because it's primarily known for beautiful and interesting images. That's why we're also on Pinterest and want to showcase our content appropriately beyond our website. With the help of Pinterest's analytics tool, we gain useful insights into the performance of our content, allowing us to better optimize our offerings. The data collected can also be used for advertising purposes, so we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest Web Analytics process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities performed on it (for example, when you click the Save or Pin button), search history, the date and time of the request, and cookie and device data. If you interact with a Pinterest function, cookies that store various data may also be set in your browser. The aforementioned log data, preset language settings, and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account and are logged in, the data collected through our site may be added to your account and used for advertising purposes. Here is an example of a selection of cookies that may be set in your browser.

Name: _auth
Value: 0
Purpose: This cookie is used for authentication. It can store a value such as your "username," for example.
Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: This cookie stores that you accessed Pinterest via our website. It therefore stores the URL of our website.
Expiry date: after end of session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.
Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065122851181-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165122851181-1
Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to determine this further.
Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information about this cookie.
Expiry date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the company's purposes. Once data retention is no longer necessary, for example, to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as an individual. The data may also be stored on American servers.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since embedded Pinterest elements may use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by Pinterest Web Analytics, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most web analysis tools also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More information about Pinterest’s standard contractual clauses can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to provide you with the most important information about data processing by Pinterest Web Analytics. You can learn more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy .

Yoast SEO WordPress Plugin Privacy Policy

We use the Yoast SEO WordPress plugin for our website. The service provider is the Dutch company Yoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, Netherlands.

You can find out more about the data processed through the use of Yoast SEO WordPress Plugin in the privacy policy at https://yoast.com/privacy-policy/ .

Social Media Introduction

Social Media Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address. You can find more details on this in the social media tool used.📅 Storage period: depends on the social media platforms used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you quickly and seamlessly access our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, it typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. Therefore, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company's privacy policy. If you have any questions about data storage and processing or wish to assert your corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms can be found – where available – in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as customer data, user behavior data, information about your device, and your IP address. You can find more details below in the privacy policy.📅 Storage period: until the data is no longer useful for Facebook's purposes⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook alone bears responsibility for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called "Facebook Business Tools." This is Facebook's official name. However, since the term is hardly known, we've decided to simply call them Facebook Tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people suitable advertisements about our products or services. These tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analytics services. Facebook can thus create "campaign reports" on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use social plug-ins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called "hashing" occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact details, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact details.

In order to deliver optimized advertisements, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and Facebook products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook's privacy policy or cookie guidelines.

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend you read the data policy at https://www.facebook.com/privacy/policy/ .

Facebook Lookalike Audience Privacy Policy

We also use the Facebook Lookalike Audience advertising tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

In addition, Meta Platforms uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Meta Platforms undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Lookalike Audience in the privacy policy at https://www.facebook.com/about/privacy .

Instagram Privacy Policy

Instagram Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as user behavior, information about your device, and your IP address. You can find more details below in the privacy policy.📅 Storage period: until Instagram no longer needs the data for its purposes⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks in the world. Instagram combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course, we've responded to this boom. We want you to feel as comfortable as possible on our website. That's why we take a natural approach to presenting our content in a varied way. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used to personalize advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It's important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been "hashed." Hashing means converting a data set into a character string. This allows contact details to be encrypted. The aforementioned "event data" will also be transmitted. Facebook – and consequently Instagram too – defines "event data" as data about your user behavior. It may also happen that contact details are combined with event data. The collected contact details will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram's data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram feature (such as a button or an Instagram image). For our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will naturally be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent forged requests. However, we were unable to determine this further.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_122851181124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122851181”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing cookies works slightly differently depending on your browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Instagram processes your data, among other places, in the USA. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We've tried to provide you with the most important information about data processing by Instagram. You can learn more about Instagram's data policy at https://privacycenter.instagram.com/policy/ .

Instagram Lookalike Audience Privacy Policy

We also use the Instagram Lookalike Audience advertising tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Instagram and Meta processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

The Instagram and Meta data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Instagram Lookalike Audience in the privacy policy at https://privacycenter.instagram.com/policy/ .

Pinterest Privacy Policy

Pinterest Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as user behavior, information about your device, your IP address, and search terms. You can find more details below in the privacy policy.📅 Storage period: until Pinterest no longer needs the data for its purposes⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Why do we use Pinterest?

Pinterest has been around for several years now, and this social media platform is still one of the most visited and valued. Pinterest is particularly well-suited to our industry because it's primarily known for beautiful and interesting images. That's why we're also on Pinterest and want to showcase our content appropriately outside of our website. The data collected may also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities performed on it (for example, when you click the Save or Pin button), search history, the date and time of the request, and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The aforementioned log data, preset language settings, and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account and are logged in, the data collected through our site may be added to your account and used for advertising purposes. When you interact with our integrated Pinterest features, you will generally be redirected to the Pinterest page. Here is an example of the cookies that will then be set in your browser.

Name: _auth
Value: 0
Purpose: This cookie is used for authentication. It can store a value such as your "username," for example.
Expiry date: after one year

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information about this cookie.
Expiry date: after one day

How long and where is the data stored?

Right of objection

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

More information about Pinterest’s standard contractual clauses can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to provide you with the most important information about data processing by Pinterest. You can learn more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy .

Online Marketing Introduction

Online Marketing Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Evaluation of visitor information to optimize the website.📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. You can find more details in the respective online marketing tool used.📅 Storage period: depends on the online marketing tools used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures conducted online to achieve marketing goals such as increasing brand awareness or closing a business deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to present our offerings to as many interested people as possible, we engage in online marketing. This usually involves online advertising, content marketing, or search engine optimization. To ensure that we can use online marketing efficiently and effectively, personal data is also stored and processed. This data helps us, on the one hand, to show our content only to those who are actually interested in it, and on the other hand, it allows us to measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We realize that this isn't possible without consciously implemented measures. That's why we use online marketing. There are various tools that make our online marketing efforts easier and also provide us with continuous suggestions for improvement based on data. This allows us to target our campaigns more precisely to our target audience. The ultimate purpose of these online marketing tools is to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of our measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also present our content directly on our website in a way that you prefer. There are various third-party tools that offer these functions and therefore also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you viewed these pages, which links or buttons you clicked or which website you came to us from. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this information.

Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as your name, address, or email address, is also stored only in pseudonymized form for advertising and online marketing purposes. This means we cannot identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be deployed, analyzed, and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing activities and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data merely shows how well our advertising measures worked. For example, we can see which actions prompted you or other users to visit our website and purchase a service or product there. Based on these analyses, we can improve our advertising offerings in the future and tailor them even more precisely to the needs and wishes of interested parties.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since online marketing tools typically use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offering and our measures using the data obtained. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Information on specific online marketing tools – where available – can be found in the following sections.

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy .

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected parties: Website visitors🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools📓 Data processed: Data for managing the configured cookie settings, such as IP address, time of consent, type of consent, and individual consents. You can find more details on this in the respective tool used.📅 Storage period: Depends on the tool used; you should be prepared for periods of several years⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the cookie consent required by data protection law, and helps us and you keep track of all cookies. Most Cookie Consent Management tools identify and categorize all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you allow or deny. The following graphic illustrates the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the greatest possible transparency in the area of data protection. We are also legally obligated to do so. We want to inform you as fully as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies using the consent system.

What data is processed?

Using our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your consent will be saved so that we don't have to ask you each time you visit our website, and so that we can verify your consent if required by law. This consent is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is usually saved for up to two years.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies based on your consent (Article 6 (1) (a) GDPR), this consent also serves as the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) (f) GDPR).

AdSimple Consent Manager Privacy Policy

AdSimple Consent Manager Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools📓 Data processed: Data for managing the configured cookie settings such as IP address, time of consent, type of consent, and individual consents. You can find more details further down in this privacy policy📅 Storage period: The cookie used expires after one year⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is the AdSimple Consent Manager?

We use the AdSimple Consent Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf, on our website. Among other things, the AdSimple Consent Manager offers us the option of providing you with a comprehensive and privacy-compliant cookie notice so that you can decide for yourself which cookies you allow and which you do not. By using this software, your data is sent to AdSimple and stored. In this privacy policy, we inform you why we use the AdSimple Consent Manager, which data is transferred and stored, and how you can prevent this data transfer.

The AdSimple Consent Manager is a software that scans our website and identifies and categorizes all existing cookies. Furthermore, you as a website visitor are informed about the use of cookies via a cookie notice script, allowing you to decide for yourself which cookies you accept and which you deny.

Why do we use the AdSimple Consent Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple's Consent Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This allows us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and can decide for yourself which cookies you accept or block using the checkbox system.

What data is stored by the AdSimple Consent Manager?

If you accept cookies on our website, the following cookie will be set by the AdSimple Consent Manager:

Name: acm_status
Value: “:true,”statistics”:true,”marketing”:true,”socialmedia”:true,”settings”:true}
Purpose: This cookie stores your consent status. This allows our website to read and follow your current status on future visits.
Expiry date: after one year

How long and where is the data stored?

All data collected by the AdSimple Consent Manager is transferred and stored exclusively within the European Union. The collected data is stored on AdSimple's servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies using the cookie notice script. Your browser offers another option for preventing data processing or managing it according to your preferences. Cookie management works slightly differently depending on the browser. Under the "Cookies" section, you will find the relevant links to the respective instructions for the most popular browsers.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies based on your consent (Article 6 (1) (a) GDPR), this consent also serves as the legal basis for the use of cookies and the processing of your data. The AdSimple Consent Manager is used to manage consent to cookies and enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) (f) GDPR).

We hope we have provided you with a good overview of the data traffic and data processing performed by the AdSimple Consent Manager. If you would like to learn more about this tool, we recommend visiting the description page at https://www.adsimple.at/consent-manager/ .

CookieYes Privacy Policy

We use the CookieYes cookie consent management platform for our website. The service provider is the British company CookieYes Limited, 3 Warren Yard, Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom.

Due to the United Kingdom's exit from the European Union, the GDPR no longer applies to data transfers there. However, the European Commission has decided, based on Article 45 GDPR, that the United Kingdom offers an adequate level of protection compared to the GDPR. Data transfers there are therefore permissible. You can view the decision here (download): https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32021D1772

You can find out more about the data processed through the use of CookieYes in the privacy policy at https://www.cookieyes.com/privacy-policy/ .

Web design introduction

Web Design Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Improving the user experience📓 Data processed: Which data is processed depends heavily on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details in the respective web design tools used.📅 Storage period: Depends on the tools used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the main goals of professional web design. Web design is a sub-area of media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages, or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" includes all services that enhance the design of our website. These can include, for example, fonts, various plugins, or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good, professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you, the website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact data involved depends, of course, heavily on the tools used. Further down you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the respective privacy policy of the tools used. This will usually tell you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.

Duration of data processing

How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies and the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. In principle, data is only stored for as long as it is necessary to provide the service. If legally required, data can be stored for longer.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (usually fonts) that cannot be deleted so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

Legal basis

If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.

Information on specific web design tools – where available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as IP address and CSS and font requests. You can find more details further down in this privacy policy.📅 Storage period: Font files are stored by Google for one year⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at exactly how this data is stored later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, which saves data volume and is a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, thus protecting them. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Businesses and developers use Google's BigQuery web service to examine and manipulate large amounts of data.

However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change the design or font of a website, for example.

Google stores font files for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. This data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=122851181 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=122851181 . While Google addresses data protection-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Fonts is collected.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Fonts if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can also find out which data Google generally collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Online map services Introduction

Online Map Services Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Improving the user experience📓 Data processed: Which data is processed depends heavily on the services used. This usually includes IP addresses, location data, search items, and/or technical data. You can find more details in the respective tools used.📅 Storage period: Depends on the tools used⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map on our website functions, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, it is our aim to offer you a pleasant time on our website. And your time is only pleasant if you can navigate our website easily and find all the information you need quickly and easily. Therefore, we thought an online map system could significantly optimize our service on the website. Without leaving our website, you can easily view route descriptions, locations, and even points of interest using the map system. It is also extremely practical, of course, that you can see at a glance where our company is located, so you can find us quickly and easily. As you can see, there are simply many advantages, and we clearly view online map services on our website as part of our customer service.

What data is stored by online map services?

If you open a page on our website that has an integrated online map function, personal data may be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also saved. If, for example, you enter an address to plan a route, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You may be on our website, but when you interact with a map service, this interaction actually takes place on their website. To ensure that the service functions properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. As a general rule, personal data is only stored for as long as necessary to provide the service. Google Maps, for example, stores certain data for a set period of time; you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you carefully review the privacy policies of the tools you use.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy statements of the individual providers. However, this is usually only an example list and is not exhaustive.

Right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent at any time. The easiest way to do this is usually via the Cookie Consent Tool. However, there are also other opt-out tools you can use. You can also manage, delete, or deactivate any cookies set by the providers you use with just a few clicks of the mouse. However, this may mean that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to reiterate this point.

Information on special online map services – where available – can be found in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary 👥 Affected parties: Website visitors🤝 Purpose: Optimizing our service📓 Data processed: Data such as entered search terms, your IP address, and also the latitude and longitude coordinates. You can find more details further down in this privacy policy.📅 Storage period: depends on the stored data⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to better show you locations and thus tailor our service to your needs. When you use Google Maps, data is transferred to Google and stored on Google's servers. Here, we'll explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

Google Maps is an online mapping service provided by Google. With Google Maps, you can search for the exact locations of cities, attractions, accommodations, or businesses online using a PC, tablet, or app. If a company is listed on Google My Business, additional information about the company is displayed in addition to the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful experience. By integrating Google Maps, we can provide you with the most important information about various locations. You can see our headquarters at a glance. The directions always show you the best and fastest way to reach us. You can access directions for routes by car, public transport, on foot, or by bike. We consider providing Google Maps part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered starting address will also be saved. However, this data storage occurs on the Google Maps website. We can only inform you about this, but have no influence. Because we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122851181-5
Purpose: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. To identify the cookie NID, a separate test page was created that exclusively integrated Google Maps.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in the United States. For this reason, your data is increasingly stored in the US. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data across various storage devices. This makes it faster to access and better protected against any attempts at tampering. Each data center also has special emergency programs. If, for example, there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information about location determination and web/app activity is stored for either three or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in your Google Account. Click "Data and Personalization" and then the "Activity Settings" option. There you can turn activities on or off.

You can also deactivate, delete, or manage individual cookies in your browser. This works slightly differently depending on the browser you use. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you prefer not to accept cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide whether to accept or reject each individual cookie.

Legal basis

If you have consented to the use of Google Maps, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de .

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or individual that processes personal data on our behalf. Processors can therefore include, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: On websites, such consent is usually given via a cookie consent tool. You're probably familiar with this. Whenever you visit a website for the first time, you'll usually be asked via a banner whether you agree to data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which you don't. If you do not consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e., not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

“personal data” any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as an individual. This is usually data such as:

name
address
E-mail address
Postal address
Telephone number
birth date
Identification numbers such as social security number, tax identification number, identity card number or registration number
Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address also counts as personal data . IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, you as the subscriber. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data that also deserve special protection. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
union membership
genetic data such as data obtained from blood or saliva samples
biometric data (information about psychological, physical or behavioral characteristics that can identify a person).
Health data
Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves compiling various information about a person in order to learn more about that person. Profiling is often used in the web for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.

Person responsible

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller." If we pass collected data on to other service providers for processing, these are "processors." A "processing agreement (DPA)" must be signed for this purpose.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions shall apply:

"Processing" any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we refer to "processing" in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.

All texts are protected by copyright.

PICTURE FRAMES

WALL MIRROR

Country/region

Language

Data protection

Privacy Policy

Introduction and overview

scope

Legal basis

Contact details of the person responsible

Storage period

Rights under the General Data Protection Regulation

Austrian Data Protection Authority

Data transfer to third countries

Security of data processing

TLS encryption with https

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage period of cookies

Right of objection – how can I delete cookies?

Legal basis

Website modular systems introduction

What are website builders?

Why do we use website builders for our website?

What data is stored by a modular system?

How long and where is the data stored?

Right of objection

Legal basis

WordPress.com Privacy Policy

What is WordPress?

Why do we use WordPress on our website?

What data does WordPress process?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Web Analytics Introduction

What is web analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Facebook Conversions API Privacy Policy

What is a Facebook Conversions API?

Why do we use the Facebook Conversions API on our website?

What data is stored by the Facebook Conversions API?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data does Google Analytics store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Google Analytics Demographics and Interests Reports

Google Site Kit Privacy Policy

What is Google Site Kit?

Why do we use Google Site Kit on our website?

What data does Google Site Kit store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Google Tag Manager Privacy Policy

What is Google Tag Manager?

Why do we use Google Tag Manager for our website?

What data is stored by Google Tag Manager?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Hotjar Privacy Policy

What is Hotjar?

Why do we use Hotjar on our website?

What data does Hotjar store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Meta Pixel Privacy Policy